our story

We make ungendered hair & body products for every body.

There aren't any brands positioned for any gender that includes hair, skin, body & sex care. We think its important to include all the body parts and the ways you like to show style and care for them.

We want you to have permission to be yourself and feel comfortable in your own skin. 

No one is exempt from developing a sense of self, we are all in this together. 

1. We decided to make ungendered, unfiltered products for all parts of every body
2. We rallied all the people we knew from all different industries, that shared the same self worth & growth mindset.
3. We created a fund to support charities that helped drive personal development  and self love. 
4. We are creating initiatives and platforms (online and offline) to talk about our bodies without shame.

We know that body builders shave their legs to compete...to showcase "masculinity". 

We know that drag queens shave their legs before a performance to feel more "feminine". 

We know that men use hair dryers to dry off their balls. And women use the same dryer to blow out their hair. 

We know men & women use trimmers to shave their heads. 

We know what all of you do to define yourself, to show yourself to the world. 

We don't judge why you do it, we're glad to be a part of all the things you do when no one else is looking.

We want to have a close relationship with our customers, because they are us. We want them to know we see them, we want to help them feel strong & beautiful.

We think that being self aware, putting in the work to learn and grow and loving yourself for today is what brings us to a place where we will know ourselves. We will be brave and vulnerable and honest. We will blow dry our balls, we will shave our legs, we will flat iron our mullet, we will do whatever we want. 

You will be straight, you will be gay, you will be trans, you will be masculine, you will feminine, you will be neither, you will be both. 

You will do any job, you will pee in any bathroom, and not because of the sign of gender equality on the door, but because you have to pee really bad and you just dont care.

You will compete with men and/or women, you will compete with people that have legs and without, you will compete with every race.

You will shave your legs to swim faster, to flex harder, to feel sexy, to feel feminine.

Loving your body and mind is paramount. 

we have an obligation to honor the body we are in, to respect it and to develop it to be the strongest version of its self. 

We have the same obligation to our mind. to be self aware, to work on improving our character and to strengthen our spirit.

Most people allow fear of shame or lack of acceptance hold them back from being true to themselves. 

What we discovered along the way is to walk along side of the fear. To be yourself in spite of it. 

All the people involved in the brand and all the people you look up to in your community and in fact all of us....all share the same connected experience. 

We are all walking through the same funhouse. we all see distorted views of reality. We all answer to a narrative in our head and believe the stories we tell ourselves.

We aim to help shape that narrative to be a strong confident voice.